TD Garden unveils $4.5 million upgrade of ProShop

The new TD Garden ProShop on the second level of the arena.
The new TD Garden ProShop on the second level of the arena.David L. Ryan/Globe Staff/Globe Staff

TD Garden and team executives cut the ribbon Thursday on the next phase of their $70 million renovation of the 20-year-old arena, a $4.5 million upgrade of the ProShop.

“It’s an exciting day for us today,” said Boston Bruins Principal Charlie Jacobs. “I couldn’t be more happy with the outcome.”

The new ProShop, at 6,000 square feet, is more than double the size of old one, and was moved from a dead-end corner of the first floor to the second level, overlooking North Station.

The shop is the eighth arena pro shop to be “powered by Reebok,” featuring gear manufactured by Reebok and its sister brand, Adidas, which are both owned by the Adidas Group. Reebok is the official outfitter of the NHL, while Adidas outfits all NBA teams.


A wall of Bruins gear at the new TD Garden ProShop.
A wall of Bruins gear at the new TD Garden ProShop.David L. Ryan/Globe Staff

The shop features a “blade” along the ceiling with LED lights that change to gold or green depending on the team playing that day. The blade also functions as a sort of backdrop for video clips of the teams. Inside the shop, fans can design their own team jersey with a customized name and number, and have it made on site within 15 minutes.

David L. Ryan/Globe Staff/Globe Staff

Bruins President Cam Neely said the team’s fanbase had simply outgrown the old shop and its inconvenient location. The new shop is open to the public from 10 a.m. to 6 p.m. on non-game days, and is accessible to fans who don’t hold tickets during games. It opens to the public Saturday at 10 a.m., and is hosting a special Black Friday “doorbuster” deal starting at 7 a.m. on Nov. 28. Items will be 30 percent off between 7 a.m. and 8 a.m., 20 percent off between 8 a.m. and 9 a.m., and 10 percent off between 9 a.m. and 11 a.m. Free parking will be offered in the North Station Garage with a ProShop purchase.


The new ProShop was designed by Cambridge 7 and TMS Architects.

David L. Ryan/Globe Staff/Globe Staff

Nina Joy Godlewski can be reached at nina.godlewski@globe.com. Follow her on Twitter @NinaJGodlewski.