As “content guru” at CarGurus in Cambridge, Steve Halloran oversees car reviews and research, auto blogs and forums, and other content that lives on the automotive-shopping website. CarGurus has more than 11 million monthly users searching for new and used cars and dealer ratings. Halloran spoke with Globe correspondent Cindy Atoji Keene about what it’s like to maintain this information flow.
“I have to admit that one of the perks of my job is test-driving new cars. But it’s all with the aim of gathering info for our users. We believe transparency is good for car shoppers and dealerships. Given the complexity of safety technology and infotainment systems in cars these days, buyers need a lot more introduction to vehicles than in the past. They can use our shopping search engine to analyze millions of car listings.
“If it’s automotive-related, we try to cover it; our community provides guidance on car troubleshooting and maintenance. People have posted tens of thousands of technical questions, and there are devotees who love to get under the hood and help people solve their problems. I find there are lots of different kinds of ‘good’ car writing, from long articles on car-related adventures to shorter technical pieces.”
Cindy Atoji Keene can be reached at email@example.com.