So much happens in five years. In 2010, I covered the initial funding of a Cambridge startup called Performable, which was out to help websites hold onto more visitors. In 2015, those same two entrepreneurs are collecting money for a new idea, Driftt , from the same venture capital firm that initially backed Performable, CRV.
Between 2010 and 2015, they got acquired by HubSpot for $20 million, helped that company rebuild its digital marketing product and grow its software development team, and left in September 2014 — just before HubSpot’s initial public offering of stock.
The four-person Driftt team is working out of CRV’s Kendall Square offices. The cofounders are David Cancel and Elias Torres; not long after leaving HubSpot, they recruited two engineers from Twitter’s Cambridge office, Marshall Moutenot and Alden Keefe Sampson.
Cancel isn’t divulging much about what Driftt is up to. But he will say that the company wants to create new ways for people to work together on documents — adding and editing and annotating them — on a variety of devices.
“We’re just developing the product,” he said. “There’s no artificial deadline for launching it, but there’s always a sense of urgency. The goal is to be working with larger and larger groups of customers every day.”
Driftt’s funding round wrapped up just before the holidays. The cash comes from CRV, Cambridge-based General Catalyst, Boston-based NextView Ventures, Founder Collective in Cambridge, Visible Measures chief executive Brian Shin, and a number of senior HubSpot executives.
Cancel said he raised a large first round so the company can focus on product development and bring on more team members.