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Harvard business professors to tweet about Super Bowl

By Jack Newsham Globe Correspondent 

Business school professors: they’re just like us!

Well, not quite. Harvard professors Jan Hammond, Bharat Anand, and V.G. Narayanan will be tweeting about the Super Bowl in the run-up to Sunday’s game between the New England Patriots and the Seattle Seahawks. But instead of rooting for their home team, they’ll be talking about the economics of the game.

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The professors will be tweeting from the account of HBX, an online education program from the university for college students and recent grads. Their first session is on Friday from 2 to 3 p.m., when the professors will tweet about ticket pricing and the Super Bowl ticket market, where prices have surged to record highs.

Other tweets from the professors are scheduled for Saturday and Sunday, and will cover issues including player salaries and advertising. Users are invited to participate by flagging their tweets with the hashtag “#HBXchat.”


Jack Newsham can be reached at jack.newsham@globe.com
Follow him on Twitter @TheNewsHam.