Bridgette Salvon is really into Pinterest, but not like you might be a Facebook junkie or a craft-beer connoisseur. It started out in 2012 as a hobby for the Plymouth resident, but her pins and links became so popular that she’s been able to turn her online following of 1.5 million into a steady source of revenue. She’s now paid on behalf of companies and brands to pin everything from movie-inspired crafts projects to milkshake recipes. It’s been such a success that she and her husband, Mike, now split their time between the online venture and their long-running arts and design business.
We joined Pinterest early — back in 2012 — and we amassed a pretty large following in weeks. We realized this was great, and we could use this for Earmark [her arts business] and really push things off the ground.
It’s definitely much more than our products. It has helped our business a lot, but it has snowballed into its own thing. We brought on a couple of part-time helpers for Pinterest — actually, my mom and my sister — so we can still keep our business going. They do it from their homes out in Western Massachusetts.
It’s become 50 percent of my workday. I work with an agency called Hello Society. They work with businesses and coordinate campaigns [matching companies that want to advertise with top pinners]. But I also do a lot of non-paid pins so it’s natural and organic and people stay. I try to keep things natural and fun.
It can range from high four figures to five [a month]. It varies, it really varies. But we don’t have to work paycheck-to-paycheck. We don’t have the money struggles we once had.
We’ve definitely learned things; there are things people like to see and don’t like to see. They don’t really like it if it’s a blatant advertisement. If it’s clearly a sales pitch, they don’t like the sales pitch on there. . . . But they like learning things, how to do things. My ‘How-To and DIY’ board has over 1 million followers, and I’ve been steadily gaining 500 to 1,000 followers a day.
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