fb-pixel Skip to main content

T3’s studio is wide open to innovation

Staffers at T3 Advisors like (from left) Jon Frisch, Greg Hoffmeister, and Greg Bohenko enjoy varied views of the busting South Boston Waterfront.Wendy Maeda/Globe Staff/Globe Staff

Roy Hirshland is a rare chief executive who has
given up the notion of a corner office in his real estate advisory firm’s hip digs in Boston’s Seaport. In fact, there’s no particular office with his name on it.

Hirshland’s T3 Advisors opened its “innovation studio” at One Marina Park Drive in the fall of 2013, after more than a decade in Waltham. The space is open and colorful and has walls of windows overlooking the harbor, the Institute of Contemporary Art, and the bustling development in the surrounding area.

“Your space is the most physical expression of your brand,’’ says Hirshland, 51. He and other employees move around within the office, depending on what they’re working on. There are standing stations, desks and tables, a large open kitchen area, and glassed-in conference rooms.


T3 helps companies locate properties and design workspaces, with a client roster focused on technology, life sciences, and creative businesses. It also hosts workers from other companies in its space and holds discussions about innovation.

“We’re looking for companies that are disrupting the industries that they’re in,’’ Hirshland says.

He points out the many hot spots in the neighborhood: the museum and the giant offices popping up around it, a popular eatery, the vanishing parking lots. He loves being in the heart of the real estate boom that’s changing the face of Boston.

Traditionally, Hirshland says, you walk into an “egocentric” office with a receptionist and plaques on the walls. Then you end up in a cavernous conference room to meet with one person. “At T3, the first thing you see is community space,’’ he says. It’s efficient and makes more sense for the ways people work, he says.

“I probably have five to eight different styles of working every day,’’ Hirshland explains. He might be involved in a client meeting, a one-on-one review, a lunch, a private call home, and group meetings of various sizes.


He likes being untethered from a large office, cluttered with the trappings of time. “What if I have to leave that big assigned office to go someplace?” he jokes.

Beth Healy

Got a cool workspace or know of one? Tell us at yourstoryhere@globe.com.