Wow Air’s first flight to land at Logan today

Wow Air
Wow Air chief executive Skúli Mogensen

Wow Air, the low-cost Icelandic airline, will be landing its first flight at Logan Airport on Friday evening.

It’s a big affair for the no-frills carrier. Iceland’s ambassador to the United States and the US ambassador to Iceland will be greeting passengers, and the company’s chief executive, Skúli Mogensen, will be there.

The company, which bills itself as a “happy” airline, announced its plans to expand service to Boston in October, and has a flight scheduled six days a week between Boston and Reykjavik. From its base on the North Atlantic island, the carrier also provides connecting service to Dublin, London, Copenhagen, Berlin, and Paris.


The airline was founded by Mogensen, a tech entrepreneur and investor, in 2011. It has just four planes and 175 employees, according to its website, but it flies to more than a dozen cities in Europe and has plans to add Washington, D.C., as a US destination this spring.

Get Talking Points in your inbox:
An afternoon recap of the day’s most important business news, delivered weekdays.
Thank you for signing up! Sign up for more newsletters here

Although other low-cost carriers like Ryanair are also expanding aggressively, the Icelandic airline has stood out for its quirkiness and the bright purple color scheme sported by its planes and flight attendants. Although base ticket costs are low, Wow Air charges passengers if they want to pick a seat or if their carry-on bags weigh over 11 pounds.

If passengers book far enough in advance, the company advertises one-way flights for $150 between Boston and Reykjavik, although a more typical fare, booked six weeks in advance, is more than $200. Other European destinations can be reached for less than $600 round-trip.

Jack Newsham can be reached at Follow him on Twitter @TheNewsHam.