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Under Armour CEO backs Tom Brady

Tom BradyChris Morris for The Boston Globe

Tom Brady stands to lose $1.9 million in salary from a four-game Deflategate suspension, but he doesn’t appear to be in danger of losing any endorsement income from Under Armour, his apparel sponsor since 2010.

Calling the Patriots quarterback “one of my favorite people on earth” and “as honest as the day is long,” Under Armour chief executive Kevin Plank gave Brady his strong backing Wednesday during an appearance at the Boston College Chief Executives Club.

“Tom Brady is one of the best people I’ve ever met and has the highest integrity,” Plank told an audience of business executives that also included Patriots president Jonathan Kraft, Red Sox vice president Sam Kennedy, TD Garden president Amy Latimer, and Harvard basketball coach Tommy Amaker. “I think there’s several more chapters to play out, so let’s let it play out and we’ll go from there. Tom has our undying support.”


The next chapter for Brady is an appeal hearing with NFL commissioner Roger Goodell June 23, at which he will argue for the suspension to be reduced or rescinded.

Even if Plank were to change his mind, Brady could still earn money from Under Armour. Both he and supermodel wife Gisele Bundchen, signed by the company last year, reportedly received Under Armour stock as part of their deals.