HARTFORD — Dunkin’ Donuts has purchased the naming rights for the new stadium being built in Hartford to house the Double-A baseball team that is moving from New Britain.
City, team, and company officials announced Wednesday that the stadium will be known as Dunkin’ Donuts Park when it opens in April.
Officials refused to disclose the terms of the deal. But under its agreement with the city, the Yard Goats baseball team, the Eastern League affiliate of the Colorado Rockies, will get the first $50,000 from the stadium naming rights. The team and the city divide the remaining money.
The city had projected it would make $225,000 annually in naming revenue.
The deal includes putting the Dunkin’ Donuts logo and name on prominent signage and mowing the logo into the outfield grass.
The company also holds naming rights to the 14,000-seat Dunkin’ Donuts Center in Providence, home to the Boston Bruins farm team, the Providence Bruins, of the American Hockey League.