Managing the day-to-day operations at Brookline’s Robert T. Lynch Municipal Golf Course leaves PGA Golf pro Tom Ellis little time to focus on his own game — he’s busy conducting tournaments, teaching clinics, ordering merchandise, and overseeing staff. Ellis spoke about his role as head golf professional and goal of attracting more millennials to the course.
“There is a golf generation gap with younger kids. With more than 100 colleges and universities in a 30-mile radius, I recognize the need to attract this age group. Brookline G.C. offers weekday 18-hole student rates for only $22, a 25 percent discount. We have next-gen golf programs like a three-hole golf scramble, where players can get instruction and get comfortable before having to play nine or 18 holes.
“I started playing golf at 5, then went on to play on the golf team and work at a local country club outside Pittsburgh. I remember looking at the head golf professional and thinking, ‘This is what I want to do.’ I was an accomplished player but more interested in the business side of golf operations.
“Today, I need to check on everything from ordering new pin flags to readying golf carts. I give a few lessons every day. My main piece of advice: Don’t hit ‘at’ the ball — hit ‘through’ the ball. Golf is a complex game, so it’s easy to get information overload. Keep it simple.”
Cindy Atoji Keene can be reached at cindy@cindyatoji .com.