Business

On the Job

Golf pro wants to attract younger generation to game

PGA Golf pro Tom Ellis gave a lesson this month at Brookline’s Robert T. Lynch Municipal Golf Course, where he works.

Barry Chin/Globe Staff

PGA Golf pro Tom Ellis gave a lesson this month at Brookline’s Robert T. Lynch Municipal Golf Course, where he works.

Managing the day-to-day operations at Brookline’s Robert T. Lynch Municipal Golf Course leaves PGA Golf pro Tom Ellis little time to focus on his own game — he’s busy conducting tournaments, teaching clinics, ordering merchandise, and overseeing staff. Ellis spoke about his role as head golf professional and goal of attracting more millennials to the course.

“There is a golf generation gap with younger kids. With more than 100 colleges and universities in a 30-mile radius, I recognize the need to attract this age group. Brookline G.C. offers weekday 18-hole student rates for only $22, a 25 percent discount. We have next-gen golf programs like a three-hole golf scramble, where players can get instruction and get comfortable before having to play nine or 18 holes.

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“I started playing golf at 5, then went on to play on the golf team and work at a local country club outside Pittsburgh. I remember looking at the head golf professional and thinking, ‘This is what I want to do.’ I was an accomplished player but more interested in the business side of golf operations.

“Today, I need to check on everything from ordering new pin flags to readying golf carts. I give a few lessons every day. My main piece of advice: Don’t hit ‘at’ the ball — hit ‘through’ the ball. Golf is a complex game, so it’s easy to get information overload. Keep it simple.”

Cindy Atoji Keene can be reached at cindy@cindyatoji .com.
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