Job Doc

A polished profile on LinkedIn is worth the effort

Q: I have the basics of LinkedIn. The alert that shows my profile is incomplete has my attention. I have a good resume — isn’t that enough? Can I just attach it?

A. Having a well-developed LinkedIn profile can only help you. More than 90 percent of recruiters are active on LinkedIn, according to Jobvite, a maker of recruiting and applicant-tracking software. Also, 89 percent of employers have hired someone via LinkedIn. Here are tips to make a profile more effective.

1. Post a professional photo. LinkedIn is much more formal than Facebook and Twitter. Your profile picture should be professional.


2. Write a summary that highlights your qualifications and future goals. Include keywords relevant to your field. This section should explain your skills and how they will contribute to organizational success.

3. Add connections. Whom you do you know? Make sure your network shows a diversity of professionals.

4. Join groups and actively participate. This is a great way to make connections in your field of interest.

5. Customize your profile’s URL. You can change your profile URL to eliminate unnecessary characters.

6. Include interests and activities to tell potential employers about you. This will humanize your profile and help potential employers evaluate you.

7. Ask for references. Some employers require references from current and past managers on LinkedIn to be considered for a job. Always ask for references and give them in return.

In the modern market, having a LinkedIn profile is essential. Showcasing the appropriate content is critical .

Elaine Varelas is managing partner at Keystone Partners, a career management firm in Boston, and serves on the board of Career Partners International.