Max Ash’s family didn’t expect one of his elementary school art projects — a mug with a mini basketball hoop attached for throwing marshmallows into hot chocolate — to grow into a profitable business.
The clay creation, his parents thought, was simply a whimsical idea by a little boy with dyslexia, a learning disability they credit with making him a creative thinker.
But three years later, Ash, 11, is earning money from his design, and he confidently describes himself as “an inventor and entrepreneur.”
Ash, who lives in Weston and will be a fifth-grader at the Carroll School in Waltham, created his mug when he was 8.
“I like basketball and hot chocolate,” he explained matter-of-factly, “so I made it.”
He presented his idea to the Blank Center for Entrepreneurship at Babson College, and then in a pitch contest at Fenway Park. That led him to launch a crowdfunding campaign that raised $6,000, which he used to help make and sell a small batch of mugs online.
Ash’s break came when the online retailer UncommonGoods placed a large order and the mugs were a surprise hit.
His mugs are now carried by companies including Hammacher Schlemmer, Nordstrom, The Grommet, and even the Basketball Hall of Fame. Last holiday season, he sold more than 18,000 of them, said his mother, Jennifer Ash.
“Our running joke was that we were going to end up with 15,000 mugs in our backyard barn for him to sell at flea markets for the next 10 years,” she recalled. “But then they sold out. It was unbelievable.”
Ash has also expanded his line of mugs to include baseball (“The Mug with a Glove”) and football (“The Mug with a Goalpost”), and a soccer and hockey version are scheduled to arrive in stores in October.
Jennifer Ash said Max donates
5 percent of his profits to dyslexia organizations and other nonprofits, and she hopes his company, MAX’IS Creations (Max came up with the spelling), will help pay for college.
Max’s personal philosophy?
“Imagine what other good ideas our world will have when all kids who think and learn differently are understood.”
Sacha Pfeiffer can be reached at email@example.com.