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Primark readies for US debut

A rendering of the exterior of the new Primark department store in Downtown Crossing.Primark

Primark opens its Downtown Crossing store in two weeks, marking the Irish retailer’s entrance into the United States.

The store will occupy four floors in a formerly vacant space once occupied by Filene’s department store in the redeveloped Burnham Building. The company has also set up its US headquarters office nearby at 101 Arch Street.

Primark sells “in the moment” fashions for women, men, and children, home goods, and accessories at rock bottom prices. Analysts compare the Dublin-based business to Sweden’s H&M, Zara of Spain, and Forever 21 in Los Angeles.

A rendering of the street-level display windows.Primark

The new store opening by the numbers

September 10 Primark opens at Downtown Crossing.

1 The Boston store is the first of eight stores planned in the US. Primark intends to open two more Massachusetts stores at the South Shore Plaza and the Burlington Mall by the end of 2016.


4 The number of floors in the store. Women’s clothing will be on the first and second floors; men’s on the third; and children and home on the fourth. Accessories and shoes will be intermixed within each department.

73 The number of cash registers spread throughout the store.

84 Amount of individual fitting rooms in the Downtown Crossing location.

513 The number of mannequins in the store, some of which will be set up in a 1,000-square-foot “trend room” at the front of the store showcasing the most popular fashions.

550 Number of workers hired by Primark — part-time and full-time workers in retail, visual merchandising, and department management.

77,000 The total amount of retail square footage at Primark, smaller than the Macy’s department store next door.

A rendering of the sales floor on the first level.Primark
A rendering of the renovations to the former Filene’s building in Downtown Crossing.Primark
An interior shot of the Primark store in Dusseldorf, Germany.Primark

Taryn Luna can be reached at Follow her on Twitter @TarynLuna.