A Cambridge startup called C2Sense is among a handful of groups that’s aiming to transpose that sense into the digital space.
This week the effort has won a high-profile vote of confidence. C2Sense was among the latest startups inducted into Breakout Labs, a division of noted venture capitalist Peter Thiel’s organization that funds high-tech startups.
C2Sense will receive $350,000 and access to a who’s-who list of investors, said Hemai Parthasarathy, scientific director of Breakout Labs.
“C2Sense fits with everything we’re looking for in Breakout Labs,” said Parthasarathy. Typical awardees are usually looking to commercialize an invention that has yet to find a market, and is therefore likely to be passed over by other investors.
They developed a novel combination of materials that can bind with smelly molecules that accompany ripening fruit or rotting meat and change its resistance — an effect that is easy to measure electrically.
With such a device hooked up to a phone or packed into processed food bags, the idea is that shoppers can check the freshness of meat before they buy it, and a store can test it before they dispose of stock.
“Early on it might just be a hand-held device that you hold next to the beef or the avocado and apple and it tells you the freshness,” Schnorr said. The goal is to enable consumers, food wholesalers, and everyone in between to reduce food waste.
C2Sense has raised $1.5 million from angel investors, including the latest from Breakout Labs, based in San Francisco. Schnorr said that the company has developed a prototype device and field tested it. The plan is to have a product on the market by 2017.
Breakout Labs has funded 26 early-stage companies so far.
C2Sense, like the others, has built a platform that can be adapted to a variety of uses. That makes it hard to project where the company will be five years down the road. But according to Parthasarathy, “Living to fight another day is our intermediate measure of success.”