The media storm brewing over the decision by Starbucks to create a plain red holiday coffee cup devoid of Christmas imagery may drive some customers into the warm pink-and-orange glow of Dunkin’ Donuts.
Faith Driven Consumer, a Raleigh, N.C.-based group dedicated to creating a “world where inclusion is extended with parity to people of faith,” is encouraging customers to “buycott” locations of the Canton-based coffee franchise because their cups have the word “joy” and an image of a stylized wreath on them. Both coffee franchises are “free to design their cups and express their values as they see fit,” Chris Stone, founder of Faith Driven Consumer, said Wednesday in a statement. “By creating cups that specifically message the Joy of the Christmas Season — in sharp constrast to Starbucks’ ‘blank canvas’ – Dunkin’ Donuts has specifically welcomed Faith Driven Consumers, and all Americans who love Christmas.”
Faith Driven Consumer said it has rated 330 major brands for their compatibility with its efforts, and its supporters are expected to spend $30 billion this Christmas season.
Starbucks’ new holiday cups — colored a featureless, warm red around its green logo, instead of its usual white – sparked anger from some Christian groups who protested that the cup didn’t include any explicit acknowledgement of Christmas. The controversy surrounding the cups grew even louder Monday when Donald Trump suggested people boycott the chain.
Dunkin’ said it has rolled out similar cups for ”many years” during the holiday season. But perhaps to the chagrin of evangelical coffee drinkers, its statement on the cup controversy didn’t use the word “Christmas.”
“We believe this conveys the happiness and spirit of the holiday season in a way that resonates with our guests,” Scott Hudler, a Dunkin’ executive, said in a statement.