WAAF’S Greg Hill — not all talk

chris morris for the boston globe

It’s not enough that WAAF veteran Greg Hill hosts a top morning radio talk show, one that beats WBZ morning radio or Kiss 108’s Matty in the Morning in the ratings.

The Hill-Man, as he’s known to his listeners, is also amassing a hospitality empire, one that includes the restaurant 29 Sudbury in Sudbury, several locations of the Howl at the Moon nightclub chain (including downtown Boston and Patriot Place) and soon-to-open Flank, a 230-seat steakhouse in the old Polaroid site in Waltham.

Hill founded his restaurant company, Whole House Group LLC, in 2012. Whole House also will manage operations for Battle Road, a craft beer company that’s opening a restaurant and small brewery in Maynard’s old clock mill in April.


Not bad for someone who has to be at WAAF’s Brighton studio in the New Balance building at 5 a.m. weekday mornings. He also oversees the Greg Hill Foundation, which gives financial support to families affected by tragedy, such as the Boston Marathon bombing.

Get Today's Headlines in your inbox:
The day's top stories delivered every morning.
Thank you for signing up! Sign up for more newsletters here

“Radio is my first love,” Hill, 49, said. “I hope I always get to work in it, but I also want to be able to make sure I have something to do if anything changes.”

The Stow native, who still lives there, said Flankis a utensils-optional dining experience reviving an end of Prohibition group dining tradition of eating steak with your hands.His radio show is also a freewheeling adventure, featuring chats with callers and edgy commentary on anything and everything.

Radio and restaurants are good pairing, Hill said.

“Radio is all about theater of the mind,” he said. “And in the case of a restaurant, it’s that theater of the palette experience.”

Megan Woolhouse can be reached at Follow her on Twitter @megwoolhouse.