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Wayfair launches national ad campaign

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Traders waited for the Wayfair IPO at the New York Stock Exchange in October 2014.
Traders waited for the Wayfair IPO at the New York Stock Exchange in October 2014.REUTERS

Wayfair Inc., the online retailer specializing in home furnishings, on Monday launched a national television advertising campaign to further raise the profile of the fast-growing Boston company.

The ads, which will feature the wide variety of home goods available through the company's flagship site, Wayfair.com will air on cable networks such as HGTV, Bravo, and TBS, as well as broadcast network programs such as "60 Minutes on CBS" and "Good Morning America Weekend" on ABC. The ads will run through May; Wayfair declined to disclose how much it is spending on the ad campaign.

Wayfair Inc., which became a public company in 2014, has pursued an aggressive growth strategy. Offering deep discounts and free shipping, the company said it more than doubled its sales from the previous year during the long Thanksgiving weekend that kicks off the holiday shopping season. The company employs about 2,000 in Boston and is looking to fill hundreds of openings.

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In its most recent earnings report, the company said its third quarter revenues in 2015 soared 77 percent to $594 million, up from $336.2 million in the same period in 2014. The company also said it narrowed its losses to $15.5 million from $24.1 million in the third quarter for 2014, and expects to be profitable by the end of this year.

Wayfair has not yet announced when it will release fourth quarter and full-year earnings for 2015.

Below are the spots: