fb-pixel Skip to main content

Gronk’s latest endorsement deal? Jerky!

The tight end will headline Oberto’s new campaign.
The tight end will headline Oberto’s new campaign.Jim Davis/Globe staff

What’s Patriots superstar Rob Gronkowski’s secret to scoring all those touchdowns? Preparation, training, and, it turns out, some beef jerky.

Gronk is throwing his endorsement behind Oberto, the Seattle-based maker of salty, dried, packaged meat snacks. It’s the latest in a long string of endorsements for the Patriots tight end, a roster that also includes JetBlue, Capital One, Visa, and Dunkin’ Donuts.

Gronkowski, along with baseball star Hunter Pence and action sports star Travis Pastrana, will headline Oberto’s new marketing campaign. The message: Eat jerky and perform like these guys.

In a press release, Gronkowski said that teaming up with Oberto “speaks to everything I believe in, that if you put in the work, you will achieve great results.”

Advertisement



But even without Gronk’s endorsement, jerky has been a hot seller.

Dried meat snacks, part of a growing snack food industry expected to hit $200 billion in sales by 2020, jumped 13 percent in 2014, according to the research firm Information Resources Inc. That’s a faster growth rate than other indulgent treats like doughnuts, ice cream, and chocolate.

Endorsement deals are familiar terrain for Gronkowski. In his recent autobiography, “It’s Good to Be Gronk,” he boasts that he has not spent any of his NFL contract money and instead lives exclusively off the money he makes on endorsements.


Priyanka Dayal McCluskey can be reached at priyanka.mccluskey@globe. com. Follow her on Twitter @priyanka_dayal.