NEW YORK — IBM fell to the lowest price in more than five years after its 2016 profit forecast fell short, underscoring the company’s struggle to offset a persistent decline in its traditional hardware, software, and technology-services business.
IBM tumbled 4.9 percent to $121.86 at the close in New York, the lowest price since July 2010. It was the biggest drag on the Dow Jones Industrial Average, which fell 1.6 percent Wednesday.
International Business Machines Corp. is in the midst of a multi-year transition that has weighed on the stock.
Chief executive Ginni Rometty is working to drive growth by focusing on newer operations, including cloud computing and data analytics, trying to counter investor concerns about revenue by emphasizing that the new businesses are higher in value and more profitable.
While sales of the new services, bundled together under the heading “strategic imperatives,” increased 16 percent to $28.9 billion in 2015, the company forecast profit this year far below analysts’ projections.
Operating earnings will be at least $13.50 a share in 2016, chief financial officer Martin Schroeter said Tuesday. That’s less than the $15 a share predicted by analysts. Currency fluctuations will affect operating earnings by more than $1 a share, he said.
“While IBM materially lowered the bar on EPS, the company’s tone on its conference call was surprisingly (perhaps worrisomely) upbeat,” Toni Sacconaghi, an analyst at Sanford C. Bernstein & Co., wrote in a note Wednesday. “We worry that the bar is simply not low enough.” He has the equivalent of a hold rating on the stock.
Another particular area of concern: software’s continued weakness. In the fourth quarter, software sales fell 11 percent to $6.8 billion. A surprising drop in third-quarter revenue from transactional software — defined as one-time purchases — was one reason IBM lowered its 2015 forecast in October. The decline in transactional software sales continued in the fourth quarter, which had a larger effect on total software revenue, Schroeter said on a call with analysts.
In April, Schroeter said IBM’s annual profit forecast hinged on the ability of the software division to stop shrinking. The company reported that 2015 software sales declined 9.8 percent to $22.9 billion, and gross margins also shrank.
“Software simply didn’t perform to the degree they thought it would,” said Bill Kreher, an analyst at Edward Jones & Co., who rates IBM a buy. That may have been a factor in IBM’s lower-than-anticipated operating earnings target for 2016, he said.
The company also faces more competition and a possible price war in legacy IT services, including enterprise resource planning projects, as businesses increasingly divert technology expenses to cloud applications, according to Bloomberg Intelligence analyst Anurag Rana. IBM has been working to move away from providing price-competitive services and is seeking to do more deals that fit better with clients’ move to the cloud, such as digitizing the front office.
Within the services segment, fourth-quarter revenue as reported for Global Technology Services fell 7.1 percent to $8.1 billion, while Global Business Services sales tumbled 9.9 percent to $4.3 billion. The GBS division provides many of the legacy IT services that have seen the largest decline in demand.
Operating earnings in the fourth quarter slumped 17 percent to $4.84 a share while revenue declined for the 15th consecutive quarter to $22.1 billion. Hardware revenue fell 1.4 percent to $2.4 billion.
Strategic imperatives now make up more than a third of IBM’s $81.7 billion in sales. The company sees these products and services reaching $40 billion in revenue or 40 percent of total sales by 2018.
The company also expects to see more growth in the new services it recently started to provide in cognitive consulting — helping clients implement machine learning and predictive analytics services such as Watson, Schroeter said.
Continued growth in business analytics, what Kreher calls IBM’s “crown jewel,” is also promising, the analyst said.
“I do believe in the long term, the company will turn things around,” Kreher said. The results from this quarter, however, “are testing long-term investors’ patience.”