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Jessica Alba’s natural product line may not be what it seems

Actress Jessica Alba is a cofounder of The Honest Company.
Actress Jessica Alba is a cofounder of The Honest Company. REUTERS/file 2012

The Honest Company, cofounded by actress Jessica Alba, has branded itself as a company that provides safer and greener products, but The Wall Street Journal reports independent lab tests it commissioned found that Honest’s liquid laundry detergent contains sodium lauryl sulfate.

The company lists the chemical compound as a skin irritant and an ingredient that its products do not contain. The cleaning agent can be found in common household products like toothpaste or Tide detergent.

Honest was sued in 2015 over whether its products are truly natural, and some consumers claimed its sunscreen did not protect them from sun damage, posting images of their sunburns online.

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Nicole Hernandez can be reached at nicole.hernandez@globe.com. Follow her on Twitter @NRHSJax.