Rhode Island official quits over tourism flap
A Rhode Island official involved in the disastrous rollout of a tourism campaign that included a video mistakenly featuring a scene from Iceland has resigned.
Governor Gina Raimondo on Friday said chief marketing officer Betsy Wall had resigned following a week that began with the introduction of a logo and a tagline, ‘‘Cooler & Warmer,’’ that left many state residents scratching their heads.
The week got worse when it was revealed a scene from a promotional video for Rhode Island featured a clip from a concert hall in Reykjavik. The video made international news.
Raimondo says the state will drop the ‘‘Cooler & Warmer’’ tagline but keep the logo, designed by the man who came up with the ‘‘I Love NY’’ logo.
Wall lives in Massachusetts and led its tourism bureau until last year. She took responsibility for the Rhode Island tourism campaign rollout mistakes.