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A Rhode Island official involved in the disastrous rollout of a tourism campaign that included a video mistakenly featuring a scene from Iceland has resigned.

Governor Gina Raimondo on Friday said chief marketing officer Betsy Wall had resigned following a week that began with the introduction of a logo and a tagline, ‘‘Cooler & Warmer,’’ that left many state residents scratching their heads.

The week got worse when it was revealed a scene from a promotional video for Rhode Island featured a clip from a concert hall in Reykjavik. The video made international news.

Raimondo says the state will drop the ‘‘Cooler & Warmer’’ tagline but keep the logo, designed by the man who came up with the ‘‘I Love NY’’ logo.

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Wall lives in Massachusetts and led its tourism bureau until last year. She took responsibility for the Rhode Island tourism campaign rollout mistakes.