The "King of Beers" is taking patriotic branding to a new level.
Budweiser announced on Tuesday that it is making a drastic change to its signature beer labels this summer, renaming its lager "America" and replacing most of its branding with patriotic mottos.
The redesigned cans and bottles that hold its ubiquitous beer will be on shelves through the election season, the company said.
In addition to the name "America," the labels will also feature phrases from the Star Spangled Banner, the Pledge of Allegiance, "This Land is Your Land," and "E pluribus unum," the motto on the Great Seal of the United States.
A logo above the name usually bearing the initials "AB" (Anheuser-Busch) will now read "US."
Budweiser frequently uses its can and bottle labels to make a splash, and recently sparked controversy when the phrase "The perfect beer for removing 'no' from your vocabulary for the night," appeared on its Bud Light cans as part of its "Up for Whatever" marketing campaign. The company later removed the slogan.
Anheuser-Busch, which was sold to Belgian beer-maker InBev in 2008, will introduce the cans on May 23.