MIT startup lets seniors enter the world of virtual reality
Norma Gorman could barely contain her excitement as she donned a set of goggles that transported her, in time and space, from her assisted living center in Sudbury to her childhood home in Lynn.
Through a virtual reality headset, Gorman revisited Marianna Street, pointing her finger in different directions as she described the old neighborhood to other seniors at the Orchard Hill facility: there’s the house where she grew up, her grandmother’s, over there the Hennesseys and the Murphys, and the former police chief’s, whose last name she couldn’t remember — each discovery punctuated with an “Oh my goodness!”
“I can’t believe that, did you see?” the 88-year-old Gorman exclaimed in disbelief. “You can go anywhere in the world. Whoa!”
Next on her itinerary: Venice. “Oh yes, oh yes, yes! This is beautiful!”
Gorman owes her world travels to Reed Hayes, 28, and Dennis Lally, 27, two MIT Sloan School of Management graduate students whose startup, Rendever Health , is developing virtual reality programs to provide entertainment in assisted living facilities, and down the road, to test and treat seniors for the effects of aging.
“We feel that virtual reality is the easiest technology for seniors to use,” Hayes said. “All it requires of them is to look around. If they have sight, they can use it.”
The pair have been testing the technology at senior centers, the first last fall at Landmark at Longwood in Roxbury, where seniors were transported to the Grand Canyon, explored the solar system aboard a rocketship, and used a paint brush to create a van Gogh from the artist’s viewpoint.
“We started to notice once they were done with the demo they would go back to their friends at their table and talk about what they experienced. It was social, it lit a spark,” Hayes said. “Can you imagine coming up with a new conversation after being there 10 years and you haven’t been out?”
With virtual reality technology from Oculus, Rendever uses Gear VR headsets from Samsung that retail for about $100 and work with certain Samsung smartphones. Oculus reported Wednesday more than one million people used the Gear VR headset in April.
Skeptics may dismiss virtual reality as a fad, but Hayes and Lally believe Rendever Health is at the forefront of using the technology in clinical research.
“We both agreed that virtual reality was a huge new technology coming up that had the ability to disrupt many, many things in health care,” Hayes said.
The name Rendever is a mashup of “render,” as in to render a virtual reality game, and “endeavor,” for taking people on virtual adventures.
Hayes and Lally have developed their own software platform to use with the VR headsets, including adventures like a trip to Paris or an up close experience with performers from Cirque du Soleil. They plan on adding 360-degree virtual reality video cameras so family members can share events, such as weddings, with elderly relatives at an assisted living facility.
Rendever Health would provide the facilities with headsets and offer subscription services. They declined to say how much their service will cost.
The duo are also in talks with Massachusetts General Hospital on a clinical study of cognitive therapy for seniors, and another with New York-based Northwell Health on anxiety.
Lally reached out to MGH neurologist Dr. Brad Dickerson, who said the technology is so new, that researchers know little about its effects on people. Dickerson, director of the frontotemporal disorders unit at MGH that provides treatment for dementia, said he’d like to use the technology to simulate everyday scenarios, such as driving a car or using an ATM machine, that would allow him to see how an older adult is coping.
“Virtual reality may be a safe environment to test those people’s abilities,” Dickerson said. “One thing we’re trying to do is understand abnormalities or emotions. It’s hard to simulate that in the lab and I think virtual reality will make it more realistic.”
Hayes and Lally have poured about $13,000 of their own funds into Rendever Health and are looking for investors. They are also participating in MIT’s Global Founders’ Skills Accelerator, a summer program that gives entrepreneurs goals to meet for a chance at $20,000. Rendever has also been accepted to an accelerator in Chattanooga, Tenn. There, they will launch a pilot over the summer at an assisted living facility that will also be their first paying customer.
Cliff Hughes, owner of the Orchard Hill facility, said he would “absolutely” consider signing up for the program.
“It’s like taking a vitamin for the mind,” he said. “That’s a life changing, increased quality of life that you can’t get by just sitting in your room.”