Tribune Publishing has announced that the company will change its corporate name to Tronc Inc., standing for ‘‘Tribune online content.’’
The company publishes the Los Angeles Times, the Chicago Tribune, the Hartford Courant, and several other major dailies.
Tribune Chairman Michael Ferro said the rebranding reflects the way the company will ‘‘pool our technology and content resources to execute on our strategy.’’
However, many took notice of the way the new company name rhymes with “Gronk,” the nickname of behemoth Patriots tight end Rob Gronkowski.
And, yes, several people tweeted about it:
Congrats, Tribune, for abandoning one of America’s great corporate names to sound more like a Patriots tight end. #Tronc #Gronk
— Daniel Fienberg (@TheFienPrint) June 2, 2016
Can we make this man the spokesman for Tronc? Gronk for #Tronc? pic.twitter.com/LY9ZdcWkLT
— Daisuke Wakabayashi (@daiwaka) June 2, 2016
Tronc like Gronk? Gronk like tronc? Tronc, Gronk, Tronc! pic.twitter.com/b1faD78bCp
— Devlin Barrett (@DevlinBarrett) June 2, 2016
I can't wait until tronc writes about Gronk
— S.I. Rosenbaum (@sirosenbaum) June 2, 2016
When I first saw it trending, I literally thought that #Tronc was Gronk announcing support of Trump or something.
— Alex Hawkinson (@ahawkinson) June 3, 2016
It's going to be weird in the Patriots locker room at some point when Gronk is asked a #tronc question #onomatopoeia @RobGronkowski
— Tony Hamilton (@TonyHamilton31) June 3, 2016
Material from the Associated Press was used in this report.
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