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‘Tronc’ rhymes with ‘Gronk,’ and people are taking notice

Tribune Publishing is changing its corporate name to Tronc — which rhymes with the nickname of a beloved Patriots tight end.AP photos

Tribune Publishing has announced that the company will change its corporate name to Tronc Inc., standing for ‘‘Tribune online content.’’

The company publishes the Los Angeles Times, the Chicago Tribune, the Hartford Courant, and several other major dailies.

Tribune Chairman Michael Ferro said the rebranding reflects the way the company will ‘‘pool our technology and content resources to execute on our strategy.’’

However, many took notice of the way the new company name rhymes with “Gronk,” the nickname of behemoth Patriots tight end Rob Gronkowski.

And, yes, several people tweeted about it:

Material from the Associated Press was used in this report.