If you spotted Patriots quarterback Tom Brady’s Facebook post Tuesday morning — the one that featured his dog playfully wedged in his kitchen freezer, which just so happened to be stocked with Yasso frozen treats — you might have wondered if it was a promotional stunt.
The Quincy-based maker of frozen yogurt bars promises it was not.
The fact that Brady’s children appeared to be perched atop the freezer eating Yasso frozen bars is also a happy coincidence for the company, said Drew Harrington, a co-chief and co-founder of Yasso.
“No, there’s no formalized business relationship,” Harrington added Wednesday morning. “Although I’m sure he’s seen the brand over the years.”
The much-desired Brady effect, at least in these parts, can be a lucrative advertising boon. Brady has lent his official advertising endorsement to products that include Uggs, Beautyrest mattresses, and UnReal candy. In 2014, Juice Press, the New York based fresh-pressed juice chain, used a candid photo of Brady drinking a Juice Press mint chip protein shake to boost its sales.
Harrington said Yasso employees alerted him about the Facebook post shortly after it went viral. As of Wednesday midday, the post had been “liked” 43,000 times and was the subject of 3,000 comments, including ones like:
“What is this Yasso? I keep seeing it everywhere!! Must be time to try it.”
Following the freezer post, Harrington said Yasso’s server crashed for several hours as Brady fans flocked to the company’s website. But the founder promises the only Brady connection is that the company has been an in-kind sponsor to Best Buddies, a charity that’s boasts the quarterback as one of its key spokesmen.
Harrington said the company, which has never had a spokesperson, is just 5 years old and has been growing 84 percent a year, making it one of the fastest-developing frozen treat brands in the country. Revenues are projected to surpass $50 million this year.
Harrington said he and his childhood friend Amanda Klane, both from Easton, co-founded the company and expanded it after receiving an undisclosed investment from Raptor Group in Boston in 2013.
Today the company produces millions of yogurt bars annually at four US plants (New Jersey, Utah, Minnesota, and Oregon), as well as two in Canada.
It sells the bars in grocery stores in every state and has a test kitchen inside its Quincy headquarters, where in less than 24 hours it whipped up avocado chocolate chip treats in honor of Brady.
Harrington said he’s just enjoying the publicity. Well that and he’s in the process of sending Brady the new flavor.
“I can tell you it’s very valuable and it’s very cool,” he said. “New people are now familiar with the brand.”