If you’ve been searching for the hippest neighborhoods in America, there’s an enormous commercial real estate brokerage with a list just for you.
Cushman & Wakefield this week released its first “Cool Streets” report, an attempt to scour every city in North America and find the places where the trendy folks are hanging out — so their retail and restaurant clients know where to go.
No place in Boston made the top 10 — a where’s-where of hipster strongholds such as Silver Lake in Los Angeles and Brooklyn’s Sunset Park — but three Boston ’hoods placed in the top 100 — not the refined Back Bay or the swanky South End, but funky districts a bit further afield (though still on the T; public transportation is one of Cushman & Wakefield’s key metrics).
They are . . .
■ Jamaica Plain. “Edgy Cool,” as the report describes it, JP wins points for its diversity and food scene, with a bit of a knock on being far (by Boston standards) from colleges and universities.
■ Allston-Brighton. “Up and Coming.” This sprawling ’hood scored well for its huge population of well-educated young adults, and for its nightlife, less well for the arts and rents that can dent the budget of even most well-heeled hipster.
■ Davis Square. The local epitome of “Prime Hipness,” this Somerville neighborhood fared well on measures of live music and walkability but apparently needs more thrift stores. And with rents that can hit $120 a square foot, Davis risks becoming too trendy for its own good — or shall we say, “square.”
Yes, it’s all a bit ridiculous, and probably no surprise to anyone who knows Boston well. But, of course, the more glossy national real estate reports that come out touting hip ’hoods, the higher rents will go. That’s good for landlords, if not necessarily for the businesses and their clientele that populate these neighborhoods today.
And this likely means that, if Cushman & Wakefield puts out this report five years from now, it could have a whole new slate of recommendations.
Will that be Roslindale Village? Magoun Square? Watertown? Stay tuned.