Lahey Health and the Boston Bruins said Monday they signed a five-year partnership that will give Lahey more marketing visibility at hockey games and give the Bruins access to the health system’s physicians.
The arrangement makes Lahey “the official health care partner of the Boston Bruins.” Lahey said its orthopedic specialists will attend Bruins training camp and certain home games to help provide care to players. The Burlington-based hospital system also will advertise at the TD Garden during Bruins games. Terms of the deal were not disclosed.
Lahey and the Bruins said they will also work together on community and charity events. The agreement replaces an earlier deal the Bruins had with Hallmark Health System of Medford.
“This partnership with Lahey Health is a natural fit on a number of levels, as we share many of the same values and ideas regarding preventative and reactive medicine, as well as the responsibility we each have to serve our community,” Bruins President Cam Neely said in a statement.