fb-pixel

Boston is now home to three brand new sneaker headquarters

Reebok on Wednesday announced that the company is joining the stream of firms rushing to populate buildings in Boston’s trendy Seaport District.

But the adidas-owned company is hardly the first shoemaker to move into brand-new Boston digs in the past few years.

Here’s a look at the three sneaker companies, including Reebok, that have recently made the city their (corporate) home:

Reebok

Reebok said it will relocate its headquarters from Canton to the Innovation & Design Building in Boston’s Seaport District.
Reebok said it will relocate its headquarters from Canton to the Innovation & Design Building in Boston’s Seaport District.Reebok

Reebok, which makes athletic shoes and gear, said Wednesday that it will move its corporate headquarters, and 700 jobs, to the Innovation & Design Building in the Seaport District. The building is a sprawling former warehouse on the edge of Boston’s waterfront that is fast becoming a hub for creative firms.

Advertisement



Reebok will move next fall into about 220,000 square feet on five floors, with office space, a two-story gym, a design lab, a retail store, and a public restaurant. They even plan to create a mile-long running track around the building.

For Reebok and its parent company, adidas AG, the move is part of a broader restructuring that includes shedding 300 jobs. Some employees will be let go, while others will be offered jobs at adidas’s North American headquarters in Portland, Ore.

Converse

Converse’s headquarters in Boston.
Converse’s headquarters in Boston.JIM DAVIS/GLOBE STAFF/FILE 2015

Converse moved from North Andover to Boston last year into a 214,000 square-foot building, which occupies a prime waterfront spot near the TD Garden, visible from the Zakim Bridge.

The Bulfinch Triangle headquarters, which the company has a long-term lease for, stands at 10 stories, and comes complete with a design-your-own shoe store and even a recording studio. An open atrium and a staircase runs up each floor of the building, designed to inspire collaboration between departments, and a deck on the ninth floor overlooks the Charles River.

The shoe-maker’s brand-new digs were purchased in April for $150 million by Union Investment, a German investment fund.

Advertisement



New Balance

The new headquarters for New Balance on Guest Street.
The new headquarters for New Balance on Guest Street.John Tlumacki/Globe Staff

New Balance has long called Brighton home, but the company opened its new world headquarters last fall at its 15-acre Boston Landing development, overlooking the Massachusetts Turnpike.

In 2015, the company known for its athletic shoes moved about 700 employees into its sleek, new 250,000-square-foot building, which resembles a running shoe. The new space features direct views of Boston, interactive media, and communal workspaces.

The move comes after the company’s development arm in 2011 bought a swath of underused warehouses just east of its old headquarters on Guest Street, seeing an opportunity in its backyard to do more. In addition to the new headquarters, the massive development New Balance plans to build around its new headquarters includes practice facilities for the Bruins and Celtics, a hotel, residential towers, additional office space, a sports complex with a running track, a parking garage, shops at ground level, and a system of outdoor parks.

The company is also paying $20 million for a new commuter rail station at Boston Landing, which broke ground in May 2015.


Tim Logan of the Globe Staff and Globe correspondents Robert Campbell and Taryn Luna contributed to this report.