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The Lawn on D signs Citizens Bank as sponsor for second straight year

The Lawn on D in July 2015. Photo by Dina Rudick/Globe Staff.Dina Rudick/Globe Staff

Citizens Bank has reupped as the title sponsor for The Lawn on D, the popular park next to the convention center in South Boston.

The bank is paying $250,000 -- the same amount as last year -- for the rights to have its name and logo incorporated into all promotional material, including the park’s moniker: The Lawn on D Powered by Citizens Bank.

Between Citizens’ sponsorship and increased revenue from private events and concessions, the Massachusetts Convention Center Authority was able to reduce the D Street park’s deficit from $2.3 million in 2015 to about $250,000 to $350,000 this year, according to authority officials.

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David Gibbons, executive director of the convention authority, praised Citizens’ return as the park’s main sponsor.

“The Lawn On D has become a favorite gathering spot for the community and the support of the Citizens Bank team has contributed significantly to making the space more successful and financially sustainable,” Gibbons said in a statement on Monday.

Jerry Sargent, president of Citizens Bank Massachusetts, said in the same statement that the bank was “thrilled” to return.

The park’s estimated revenue topped $1.2 million in the 2016 season, three times more than in 2015. Gibbons had been under pressure from the agency’s board to reduce the cost of running the 2.7-acre park.

Officials are hoping to replicate that success in 2017 by pursuing sponsorships with other companies for individual events.

The Lawn on D’s signature neon oval swings and hundreds of events, including concerts and workout and dance sessions, drew more than 200,000 visitors between May and October. The new season is scheduled to go from May 1 to Oct. 31, 2017.


Katheleen Conti can be reached at kconti@globe.com. Follow her on Twitter @GlobeKConti.