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    Commonwealth Institute names new executive director

    When it was founded 20 years ago, The Commonwealth Institute’s mission to advance women-led businesses focused on women in traditional corporate leadership roles.

    With the hiring of Elizabeth L. Hailer as its new executive director, the nonprofit is now looking to shed the business suit and court a new generation of female entrepreneurs in startups and biotech.

    This is familiar territory for Hailer, who led a case study several years ago on social media’s growing influence on marketing and generating business leads. Her appointment makes Hailer only the second executive director in the organization’s history.


    As the founder of Hailer Marketing Associates with over 30 years experience in executive business development, Hailer was selected over 45 other candidates in a four-month long search to replace Aileen Gorman, who stepped down last month after nearly two decades of service.

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    “I welcome this opportunity to assume a vital role in advancing TCI as we further engage membership, expand programming, and strengthen the brand,” Hailer said in a statement Monday.

    Pam Reeve, chair of the nonprofit’s Board of Directors, said in a statement that Hailer’s, “devotion to advancing women in business made Elizabeth the right person to take on the leadership of The Commonwealth Institute. ... [As] we position TCI for the next two decades.”

    Hailer has been a member of The Commonwealth Institute for many years, and has served on the board of directors of the Association of Corporate Growth; The Women of the Harvard Club Leadership Committee; and The Boston Club.

    Katheleen Conti can be reached at Follow her on Twitter @GlobeKConti.