The executives at Life is Good are hoping that Aly Raisman’s gold-medal glory can rub off on the Boston apparel company.
The gymnast has signed a two-year partnership with Life is Good, and she played a key role in creating a line of T-shirts being launched this spring.
The new Ally Tee Collection is geared to girls and women and features three designs that emphasize kindness, authenticity, and courage.
“Everyone struggles with just being themselves, especially at a young age with so many unfair pressures,” Raisman said in a statement.
“Embracing your inner uniqueness and just being kind are values I hope to support through this line and beyond.”
A spokesman for the company says Raisman’s parents wore Life is Good Americana clothing during the 2016 Olympics, and Raisman approached the company after she learned more about its philosophy.
Raisman is teaming up with Life is Good in time to add some celebrity cachet to its new “Faces of Life is Good” campaign. (New England Patriots wide receiver Malcolm Mitchell is also involved.)
The project encourages fans to post photos featuring Life is Good apparel and inspirational messages on social media, using the hashtag #ThisisOptimism.
Cofounder John Jacobs says the campaign is an extension of the company’s longtime relationships with its customers. John Jacobs and Bert Jacobs, his brother and cofounder, received many notes from Life is Good fans who shared their inspirational stories over the years.
John Jacobs says he realized it made sense to formalize a way of sharing some of those tales, particularly those that showed optimism in the face of adversity.
“It’s not life is easy. It’s not life is perfect,” John Jacobs says. “It’s life is good. [It’s important] to focus on the good. We learned that from our own customers.” — JON CHESTO
The Krafts put football aside to talk diversity
There was plenty to occupy Robert Kraft’s mind on Thursday night.
Talks had just broken off with UMass Boston officials over a proposal to build a soccer stadium near the Dorchester campus.
And the first night of the NFL Draft was afoot in Philadelphia, though the Super Bowl champion New England Patriots did not have a pick until the following evening.
Kraft, meanwhile, was in a hotel ballroom in the Back Bay, as his son Josh Kraft was honored by Greater Boston PFLAG (Parents, Families and Friends of Lesbians and Gays) with its annual Cornerstone of Equality Award, for his “unwavering commitment to diversity.”
Josh Kraft is president of the Patriots’ charitable foundation and chief executive of the Boys & Girls Clubs of Boston, where he’s an advocate for youth and “strives to ensure the safety and acceptance of LGBTQ youth among staff and membership” of the clubs, PFLAG said.
“If you don’t feel safe, you’re not going to be able to express your individualism,’’ Josh Kraft told the dinner crowd at the fund-raiser Thursday.
His dad took a pass on talking soccer or football that evening.
Robert Kraft was at the fund-raiser — rather than in the Gillette Stadium draft room, he said — to support his family and the cause.
The Krafts got back to football business on Friday and Saturday, with four Patriots draft picks. — BETH HEALY
Developer says he’s a concerned citizen, too
Most big development projects in Boston receive a pile of public comments while they’re up for city review. And most developers stay out of it, letting their surrogates and project supporters do the talking.
Not Bryan Koop.
The executive in charge of Boston operations at the real estate giant Boston Properties, Koop was among dozens of people who sent letters to the Boston Planning & Development Agency in support of the company’s proposal to build three towers and a new shopping plaza on top of Back Bay Station.
Koop’s letter, addressed from his Seaport home and opening “As a Boston resident . . . ” made no mention of his day job, which includes overseeing the 1.26 million-square-foot project.
It did, though, check off a laundry list of the plan’s selling points, from new train station entrances to its “exciting” architecture.
“This project looks amazing,” Koop wrote. “It will be such an improvement over that hideous garage!”
After more than 20 years of living in the suburbs, Koop recently moved into Boston, a Boston Properties spokeswoman said, and he is excited to support the project.
Indeed, the development plan is popular across the Koop family. Also in the file were identical letters from Koop’s wife, Susan Koop, and a daughter, Alexandra Koop, from an address in the North End.
It wasn’t just the Koops weighing in, though. A slew of Back Bay developers, businesses, and residents wrote to support the project, while preservationists and leaders of two historic churches on Copley Square — Trinity and Old South — voiced concern about the new shadows that the towers would cast.
In his letter, Koop addressed that point, too, writing that he was “interested to learn” how little shade his projects would create on the historic square.
“I’m not sure how they did that,” Koop wrote. “But I really appreciate it!” — TIM LOGANCan’t keep a secret? Tell us. E-mail Bold Types at email@example.com.