In an attempt to think outside the box, CVS Health is creating some boxes of its own.
The pharmacy giant said Thursday that it will begin putting vending kiosks in high-traffic areas like airports, bus terminals, and college campuses designed for customers on the move.
The first kiosk is up and running in the South Station bus terminal. New York’s LaGuardia Airport will also be among the first locations to have the vending machines.
“We are always looking for new ways to combine convenience and innovation to help better serve our customers,” Judy Sansone, senior vice president of front store business and chief merchant at CVS Health, said in a statement. “Our new CVS Pharmacy vending machine program allows us to extend that convenience beyond our brick-and-mortar locations.”
The Rhode Island company said it plans to install 25 vending machines throughout New York and New England this fall, and could roll out an additional 50 soon after.
The machines will be stocked with items like deodorant, toothpaste, and contact solution for the forgetful traveler, along with healthy snacks and other on-the-go necessities like batteries, lint rollers, and stain removers.
Vending machines have always combined marketing and customer convenience, from the ubiquitous Coca-Cola machine to Best Buy’s successful electronics kiosks, said Peter Killian, a retail analyst with Cambridge Group.
The clothing brand Uniqlo and Benefit Cosmetics have also recently experimented with the kiosk concept.
The move may also be a preemptive response to rumors that Amazon.com will start its own online pharmacy. “CVS is terrified because the meaning of convenience is completely shifting,” Killian said. “For them its going to be about the idea that we’re not just in every corner but in every nook and cranny.”
The company says the kiosks will have touch screens and carry over 70 products. But as for right now, they won’t take ExtraCare coupons. You’ll still need to visit a brick-and-mortar store for that.Janelle Nanos can be reached at firstname.lastname@example.org and @janellenanos on Twitter.