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Facebook will disclose more on political ads, similar to TV

By Sarah Frier Bloomberg News 

Facebook Inc. said it will start disclosing more about political ads, bringing the social network’s rules closer to what’s required of traditional mediums like television.

Facebook is making the move just days before general counsel Colin Stretch is among the technology company executives set to appear in front of congressional committees looking into Russian ad spending on social media during last year’s presidential election. 

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The company said federal political advertisers will have to verify their identities and locations. Their ads will be appended with a “paid for by” disclosure — a requirement that will start in the United States and expand to other jurisdictions, Facebook said in a blog post.

The company also said it plans to build an archive of federal election ads.

“We remain deeply committed to helping protect the integrity of the electoral process on Facebook,” the company said Friday.