Liberty Mutual becomes third Mass. company to scrap ads on Laura Ingraham show
Liberty Mutual said Friday that it is no longer advertising on Laura Ingraham’s show, making it the third Massachusetts company to reconsider its relationship with the Fox News host who mocked a teenage survivor of the Parkland, Fla., school shooting.
Liberty Mutual chief executive David Long wrote in a message to employees that Ingraham’s comments were “inconsistent with our values as a company, especially when it comes to treating others with dignity and respect.”
Ingraham on Wednesday teased Marjory Stoneman Douglas High School senior David Hogg on Twitter after he disclosed he had been rejected from a handful of colleges.
“We are not scheduled to run any future ads on her show and will continue to analyze our advertising placements to make sure they align with our beliefs as a company,” Long added.
The announcement came a day after Wayfair, TripAdvisor, and other companies said they would no longer advertise on the “Ingraham Angle.”
Hogg, a survivor of the school shooting in which 17 people were killed on Valentine’s Day, responded to Ingraham’s tweet by rallying social media activists to boycott some of her largest advertisers.
Ingraham later issued an apology.
Any student should be proud of a 4.2 GPA —incl. @DavidHogg111. On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland. For the record, I believe my show was the first to feature David...(1/2)— Laura Ingraham (@IngrahamAngle) March 29, 2018