The Wahlberg brothers have found a new place to grow their restaurant empire: the supermarket aisle.
The Hingham-based Wahlburgers chain — overseen by performers Donnie and Mark Wahlberg and chef Paul Wahlberg — has signed an agreement with its beef supplier, ARKK Food Co., to distribute fresh burger patties to several supermarket chains such as Shaw’s starting this month. The initial launch involves more than 1,300 stores.
The burgers feature the same blend of Angus brisket, chuck, and short rib used in the restaurants, a recipe created by Paul Wahlberg. The company is also weighing the possibility of launching other retail products under its brand name in the future.
“It’s just a natural progression for us,” Donnie Wahlberg said. “One thing with our customers, a lot of them are loyal fans [who] can’t always get to a Wahlburgers location. . . . There aren’t locations in every city.”
He hopes the burgers will be gobbled up by casual supermarket shoppers, not just fans of the brothers’ careers.
“We know that with our name on it, we may get a curiosity try,” he said. “But if it’s not good, not only will we not get a second chance, but we’ll hear about it publicly.”Jon Chesto can be reached at firstname.lastname@example.org. Follow him on Twitter @jonchesto.