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    BU taps new business school dean

    Susan Fournier , an international brand marketing expert, has been named the new dean of the Questrom School of Business, the first female to head the Boston University school.

    Fournier has had a long career in both academia and business, working in market research or consulting for companies such as IBM, Coca-Cola, Chick-fil-A, and Polaroid Corporation. She began at BU as a marketing and management professor in 2005, and has also taught at Harvard Business School and the Tuck School of Business at Dartmouth College. She has also authored two books and numerous book chapters, case studies on branding, and research papers.

    “Everything along the way adds up to where you are today, so I just feel really thankful to the people here [at Questrom] who supported me in this role,” she said.

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    Fournier said Questrom hasn’t had a dean with a strong academic background, rather than an industry professional such as a CEO, in some 30 years. She hopes to bolster the school brand by hiring experienced faculty and introducing innovative new programs.

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    “Business schools are interesting because every one has a similar mission of preparing students to be leaders in the world, but we’re still in need of differentiating ourselves from other institutions,” she said.

    Fournier succeeds Kenneth Freeman, who was dean for eight years.

    Allison Hagan can be reached at allison.hagan@globe.com. Follow her on Twitter @allisonhxgan.