Business & Tech

BOLD TYPES

What’s in a name? For Lowell youth group, it’s all Madd Love

Gregg Croteau
Chris Morris for The Boston Globe
Gregg Croteau

Catching supermarket shoppers’ attention can be a tricky task. And the folks who run UTEC knew that the name of the Lowell center for young adults returning from jail might be a tough sell at your local Whole Foods.

So they worked with Boston ad agency CTP to come up with a new brand for their products: “Madd Love Market.” (The UTEC name itself won’t change.) The new name will soon appear on cutting boards that UTEC sells through about 35 Whole Foods stores in the Northeast, starting in November, and online through Waltham-basedPreserve. And then it’s on to other products, such as a line of almond nut butter and peanut butter that debuts in January. Salad tongs could be next, or maybe dog beds made through UTEC’s mattress recycling program.

“The feedback was, UTEC does not necessarily sound delicious when you walk down the aisle of the food store,” says Gregg Croteau, UTEC’s executive director.

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For Croteau and his team, the move into food sales represents an important milestone. These products, all made at UTEC’s campus in Lowell, give young people ages 17 to 25 with criminal backgrounds a chance to start over — to learn a skill, build a resume, earn some money.

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But the products are also an increasingly important source of revenue: UTEC gets about $1 million of its $7 million budget from what it terms “social enterprise” — its business lines, including catering and facility rentals. Croteau wants that number to grow past the $1.5 million mark in UTEC’s next fiscal year.

“Madd Love” is a greeting UTEC youth and employees say to each other, and a phrase that has been incorporated into its mission statement.

Fred Conover, president of CTP, says he believes the phrase will resonate because it captures the unconditional acceptance that each UTEC staff member gives to the people they’re trying to help. “As a branding device, it’s unique,” Conover says. “It’s a feel good.”

CTP first connected with UTEC through its work with Eastern Bank. UTEC’s story was featured in the “Join us for Good” campaign that CTP launched for Eastern in 2016. CTP was so impressed, Conover says, that it offered to help Croteau for free. Law firm Ropes & Gray also contributed, by providing pro bono trademark advice and services for the Madd Love Market brand.

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“We were obviously looking for something that would be distinguishable but also recognized as part of this culture,” Croteau says. “We [often] say, everybody who walks through the door, they should feel like they won the lottery.”

Delta is newest sponsor for Ortiz charity club

Want to talk to David Ortiz about the Red Sox World Series win?

Well, you can have your chance — if you make a nice gift to the retired Red Sox slugger’s charity.

One option: Pony up $10,000 for the David Ortiz Children’s Fund to join its “340 Club,” and another $2,000 (a discounted rate) to participate in the annual David Ortiz Celebrity Golf Classic, held in Ortiz’s native country, the Dominican Republic. This time around, Ortiz will be joined by other Boston sports celebrities such as Tim Wakefield, Mike Lowell, and Ray Allen. And Ortiz will mingle with 340 Club members at a barbecue luncheon at his private villa. The nonprofit also offers regular tickets to the charity tournament. They include hotel and food costs, but not access to the luncheon and other “340 Club” perks.

The charity funds life-saving cardiac surgeries for low-income children in New England and in the DR.

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Delta Airlines just became the organization’s newest sponsor, and will provide financial support and volunteers for the four-day event, which starts on Nov. 29. Members of Delta’s SkyMiles frequent flyer program can bid on an opportunity to attend.

This is just the latest way that Delta is trying to raise its profile in Boston as it expands its presence at Logan Airport. Delta also sponsored the Head of the Charles earlier this month, for the second year in a row.

Charlie Schewe, Delta’s director of New England sales, declined to disclose how much the Atlanta airline has committed to Ortiz’s charity.

“We’ve got a lot of plans for growth here,” Schewe says. “Giving back to the communities, it’s really part of [Delta’s] DNA. This was a great opportunity that came up.”

Milford’s Consigli flying high on museum project

Consigli Construction has won the opportunity to soar at the National Air & Space Museum.

The Milford construction company has been building a relationship with the Smithsonian Institution for the past several years, first by helping renovate the Renwick Gallery across from the White House and then with work at the Smithsonian’s National Zoo.

Consigli’s latest assignment is its most high-profile one yet: it is joining two D.C.-area firms to embark on the air and space museum’s first major renovation since it opened 42 years ago.

The joint venture won a six-year contract involving the removal and replacement of the façade, infrastructure updates, and the addition of a canopy entrance (inspired by Leonardo da Vinci’s visions for early flying machines).

The museum will remain open throughout the renovations.

Consigli’s museum career dates back to the mid-1990s, when the company did masonry repairs for Pilgrim Hall in Plymouth. Since that time, Consigli has worked on art museums at Bowdoin College and Colby College, the Museum of Fine Arts in Boston, and the Wadsworth Atheneum in Hartford, among many others.

Museums now represent nearly 15 percent of Consigli’s work.

“We’re not building big box stores,” president Matt Consigli says. “When it comes to building and renovating and restoring museums, there’s really something special about the work that’s involved. It’s technically complex [and] it’s challenging logistics. . . . At the end of the day, you can take such immense pride in the building you restored and what that building represents.”

Deal brings software firm founder a big payday

It looks like Massachusetts has a new billionaire, and he’s probably an unfamiliar name in much of Boston’s business community.

Peter Lambertus just completed his $2.6 billion sale of Charles River Development, a Burlington software firm that provides data and analytics to money managers, to State Street Corp. He had launched the business, which reported more than $300 million in revenue for 2017, in 1984.

On a recent conference call, State Street president Ron O’Hanley said the founder owns “virtually all the equity.” Plus, Charles River has boasted that it’s debt-free. All of that means a big payout for Lambertus, perhaps up to $1.8 billion after taxes, according to one Bloomberg estimate. (State Street declined to make Lambertus available for an interview.)

Lambertus isn’t going to run the 750-person Charles River business post-acquisition. That job went to John Plansky, who most recently led State Street’s global exchange business.

State Street chief executive Jay Hooley says Lambertus will still be involved, as an adviser. “It’s his baby, so he’s making sure the transition goes well,” Hooley says. “And he [will] do whatever he can to make sure his clients and former employees are doing well.”

It’s hard to blame Lambertus if he wants to kick back and relax, at age 73. From the looks of it, State Street’s expansion ambitions just provided a nice boost to Lambertus’ retirement plans.

Can’t keep a secret? Tell us. E-mail Bold Types at boldtypes@globe.com.