Jobcase, the Cambridge company that runs an employment search and networking platform tailored largely to blue-collar workers, said Wednesday it is gearing up for a big expansion.
The company announced that it has raised $100 million in new investment led by an arm of the Rhode Island-based Providence Equity Partners.
The company said it plans to use the money to grow Jobcase.com, an alternative for people who don’t feel at home on LinkedIn, the dominant professional networking service.
Jobcase says about 25 million users visit its site each month, drawn by an experience that has appealed to people including those without college degrees and those with professions such as retail, hotels, and manufacturing.
The company pitches its services as a better fit for these people — prioritizing connections among workers with common interests, for instance, rather than those who already know each other.
“For a lot of people, their first- and second-degree connections being able to help them is not as effective as someone they don’t know being able to help them,” Jobcase chief executive Fred Goff said.
He cited as an example workers exchanging tips on what they did to get hired at a specific retail chain, or sharing information about how certain companies treat their employees. Workers can also use Jobcase.com to compare salaries and make sure they’re getting paid enough.
Goff, a former hedge fund manager, describes the mission of his company with a tone that might not sound out of place for a populist political stump speech.
“We think capitalism’s a little out of balance — that this mantra of shareholder value has gone really far to the right, so much so that there’s not a lot of thought to the worker stakeholder in boardrooms,” he said.
Goff said the company is looking for ways to use its platform to advocate for workers who feel they are being mistreated, potentially flagging complaints that emerge on the site for regulators or government officials that might not otherwise see them.
But first, the company wants to focus on growing its reach. Jobcase has 180 employees and has raised about $119 million. It plans to use the latest cash infusion to make its network of workers more powerful. Jobcase is working on technology that it says will make it easier for workers to look for jobs by connecting to people with relevant knowledge.
As it expands, the company may also have to strike a balance in how it communicates about employers. Businesses make up a major piece of Jobcase’s revenue, through job recruitment services and other efforts to promote their brands to people looking for work.
Goff said companies that treat their employees well will be eager for space on Jobcase.com.
“We’ve always had a belief that as we empower people in their work lives, it’s going to be very healthy for the economy and bring balance back to where it can make everything more constructive,” he said.
Andy Rosen can be reached at firstname.lastname@example.org.