Business & Tech

BuzzFeed goes retro with newspaper stunt

Camila Marte distributed copies of a BuzzFeed newspaper at a subway station near New York's Union Square, Wednesday.
Richard Drew/Associated Press
Camila Marte distributed copies of a BuzzFeed newspaper at a subway station near New York's Union Square, Wednesday.

NEW YORK (AP) — Digital darling BuzzFeed has gone retro chic — at least for a New York minute.

The online media company handed out 20,000 newspapers printed on actual paper during a publicity stunt Wednesday.

It joked it was ‘‘testing a new technology.’’

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The company is best known for its viral posts and quizzes and has a well-regarded news division.

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Cheeky treatments in the special edition included a cover story entitled: ‘‘How Momo Went From Viral Hoax to Viral Hottie.’’

Other articles delved into entertainment, food and millennial burnout.

There also was a serving of politics — sort of. One tasty tidbit advised against hiring Democratic Sen. Cory Booker, a ‘‘teetotaling 2020 presidential candidate,’’ as a bartender for your next party.

The newspaper included 12 pages, including a back page devoted to advertising.