BuzzFeed goes retro with newspaper stunt
NEW YORK (AP) — Digital darling BuzzFeed has gone retro chic — at least for a New York minute.
The online media company handed out 20,000 newspapers printed on actual paper during a publicity stunt Wednesday.
It joked it was ‘‘testing a new technology.’’
The company is best known for its viral posts and quizzes and has a well-regarded news division.
Cheeky treatments in the special edition included a cover story entitled: ‘‘How Momo Went From Viral Hoax to Viral Hottie.’’
Other articles delved into entertainment, food and millennial burnout.
There also was a serving of politics — sort of. One tasty tidbit advised against hiring Democratic Sen. Cory Booker, a ‘‘teetotaling 2020 presidential candidate,’’ as a bartender for your next party.
The newspaper included 12 pages, including a back page devoted to advertising.