Online retail giant Wayfair Inc. is heading to the mall this fall.
The Boston-based seller of home goods said it plans to open the company’s first full-service store in the Natick Mall in early fall.
Wayfair has toyed with bricks and mortar before — including with pop-up stores in Natick and at the Westfield Garden State Plaza in Paramus, N.J., during the 2018 holiday shopping season. The company said it expects to open four pop-up shops later this summer. Wayfair also recently opened an outlet store in Kentucky, in one of its warehouses.
At the Wayfair store in Natick, service and home-design experts will be available to offer consultations to customers. Shoppers will be able to buy an assortment of home decor products, as well as place orders for home deliveries. A spokeswoman said the store’s “front of the house” will cover more than 3,700 square feet. The company plans to reveal detail about staffing later.
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Despite the modest foray into physical stores, Wayfair still generates virtually all of its roughly $7 billion in annual revenue from online purchases.
Jon Chesto can be reached at jon.chesto@globe.com. Follow him on Twitter @jonchesto.