fb-pixel

Cult favorite makeup brand Glossier opened a pop-up shop in Boston’s Seaport on Wednesday, Aug. 7, and plans to keep it open through Oct. 4.

The store — located at 85 Northern Ave. in The Current — is notable due to a key part of Glossier’s brand: most consumers can only order products online.

The Boston store will be open Monday-Sunday from 11 a.m. through 7 p.m., a Glossier representative said. All Glossier products will be available to test and shop.

Here’s a look at the new store in Boston.

Women waited next to the Glossier shop to pick up their orders on Wednesday.
Women waited next to the Glossier shop to pick up their orders on Wednesday. Jonathan Wiggs/Globe Staff/Globe Staff
Cosette Newcomb was one of the women who went to the Glossier shop to pick up her order.
Cosette Newcomb was one of the women who went to the Glossier shop to pick up her order.Jonathan Wiggs/Globe Staff/Globe Staff
Fernanda Hurtado called out names for people to come and claim their orders.
Fernanda Hurtado called out names for people to come and claim their orders. Jonathan Wiggs/Globe Staff/Globe Staff
Customers crowded around a table inside the shop.
Customers crowded around a table inside the shop. Jonathan Wiggs/Globe Staff/Globe Staff
Sheree Dunwell (left) received some help from makeup artist Iris Henriquez (right).
Sheree Dunwell (left) received some help from makeup artist Iris Henriquez (right).Jonathan Wiggs/Globe Staff/Globe Staff
Riley Gardner (middle) checked out some powder makeup.
Riley Gardner (middle) checked out some powder makeup.Jonathan Wiggs/Globe Staff/Globe Staff
A selection of eye pencils from the Glossier Play line.
A selection of eye pencils from the Glossier Play line. Jonathan Wiggs/Globe Staff/Globe Staff
Glossier’s bestsellers include Boy Brow gel, Cloud Paint blush, and Milky Jelly Cleanser. Last year, Glossier sold 1 Boy Brow every 32 seconds, representatives said. Pictured: A selection of products in the store.
Glossier’s bestsellers include Boy Brow gel, Cloud Paint blush, and Milky Jelly Cleanser. Last year, Glossier sold 1 Boy Brow every 32 seconds, representatives said. Pictured: A selection of products in the store. Jonathan Wiggs/Globe Staff/Globe Staff
A selection of Glossier lipsticks, which aim to achieve a blotted look on first application.
A selection of Glossier lipsticks, which aim to achieve a blotted look on first application.Jonathan Wiggs/Globe Staff/Globe Staff
A customer tested a product.
A customer tested a product.Jonathan Wiggs/Globe Staff/Globe Staff
Located in The Current in the Seaport, Glossier Boston consists of several freestanding “houses” that are dedicated to different pillars of the brand, ranging from makeup to skincare to fragrance.
Located in The Current in the Seaport, Glossier Boston consists of several freestanding “houses” that are dedicated to different pillars of the brand, ranging from makeup to skincare to fragrance. Photo courtesy of Glossier
“With Glossier Boston, we’re excited to invite visitors to explore and discover Glossier through a highly immersive, campus-like experience inspired by the city’s rich culture of learning,” representatives said.
“With Glossier Boston, we’re excited to invite visitors to explore and discover Glossier through a highly immersive, campus-like experience inspired by the city’s rich culture of learning,” representatives said.Photo courtesy of Glossier
The Glossier brand differs from several other popular makeup lines in one key factor: Its original formulas are meant to achieve a more minimalistic “no makeup” look.
The Glossier brand differs from several other popular makeup lines in one key factor: Its original formulas are meant to achieve a more minimalistic “no makeup” look.Photo courtesy of Glossier
Glossier Boston was designed by Glossier’s in-house experiential team. All Glossier products are available to test and shop, representatives said.
Glossier Boston was designed by Glossier’s in-house experiential team. All Glossier products are available to test and shop, representatives said.Photo courtesy of Glossier
The Glossier “G” inside the store.
The Glossier “G” inside the store. Photo courtesy of Glossier