TORONTO — Sports equipment company Bauer Performance Sports bought Easton-Bell Sports’s baseball and softball business on Thursday for $330 million.
Bauer, based in Exeter, N.H., is best known for its hockey equipment. Under the deal, Bauer will own the Easton brand name and the baseball and softball business, which will continue to operate out of Van Nuys, Calif., and Salt Lake City. Easton-Bell Sports will be allowed to continue to use the Easton name in hockey and cycling under a license agreement.
In addition to its hockey business, Bauer’s other brands include Maverik Lacrosse, Mission Roller Hockey, Cascade Helmets, and Combat, a maker of baseball and softball gear. Easton-Bell owns football equipment company Riddell, helmet maker Bell, and Giro and Blackburn brands.