Nothing to cheer in defeat of NYC soda ban

New York City Mayor Michael Bloomberg looked at a 64-ounce cup, as a cafe owner stood behind him.

Associated Press

New York City Mayor Michael Bloomberg looked at a 64-ounce cup, as a cafe owner stood behind him.


When a New York state judge this week struck down New York City’s 16-ounce serving limit for sugary drinks in food establishments, the American Beverage Association declared, “We look forward to collaborating with city leaders on solutions that will have a meaningful and lasting impact on the people of New York City.” What soda companies really seem to be looking forward to is a meaningful unlimited pour at food establishments, despite all the evidence that soda is the product most directly linked to America’s obesity crisis.

The industry continues to spend millions of dollars all over the nation fighting legislation to tax or limit the size of soda servings, to the point of paying young adults $12 an hour to help defeat a soda tax proposal in Richmond, Calif., last fall.

New York Mayor Michael Bloomberg’s soda limit may not have been the most wisely crafted law. It would have been enforced in food establishments, but regulatory limitations let convenience stores off the hook, leading Judge Milton Tingling to call it too arbitrary. But there’s no reason to share in the beverage industry’s glee over the ruling. For the sake of the nation’s health, soda can no longer be consumed in the way it is today. Whether by taxes, more informative labeling, or better-crafted limits, government has a responsibility to seek a meaningful and lasting reduction in consumption of sugary drinks.

Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
We hope you've enjoyed your free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com