We’re used to hearing about colleges conducting outreach to underrepresented groups—racial minorities, women, kids from Idaho. But men? That was the situation 100 years ago at Boston University, where an almost impossible-to-believe organization called the More Men Movement agitated to change the gender balance on campus.
As an article in last Thursday’s edition of BU Today explained, the BU Class of 1910 featured nine times more women than men, leading the school to be dismissed as a “girls’ college.” This upset some of the school’s proudly male alumni, including Everett W. Lord, who founded the movement and sold the BU trustees on a plan to attract more men. How? Start a business school.