What is it? “Convenient restaurant-quality meal solutions”
What were they thinking? Sometimes you just want a spinning chicken taquito washed down with a bright blue Slurpee. But for those other times, Food & Wine reports, 7-Eleven is offering a foodie alternative — “locally made, chef-inspired” meals at stores in Dallas/Fort Worth, Los Angeles, New York, and Washington DC. Offerings include a chipotle chicken bowl and macaroni and cheese. Kelly Buckley, the company’s vice president of fresh food innovation, says the new offerings “can provide busy individuals and families with a delicious, premium-quality, whole-meal solution in one stop.”
Did it work? Locavore fare at the convenience store is the reductio ad absurdum of culinary snobbery, and many not even win over the foodie set: 7-Eleven’s pitchman is the quarterback for the Dallas Cowboys and the meals are heated up with in-store microwaves, located not far from the hot dog rollers.