What is it? Toilet paper-infused asphalt
Innovators Dutch environmental firms CirTec and KNN Cellulose
What were they thinking? The Dutch flush 180,000 tons of toilet paper every year. Why not reuse the stuff? Well, to be honest, there are at least a couple of reasons. We’ll just call them Number One and Number Two. But a pair of enterprising environmental companies are rolling forward anyway. Using an industrial sieve, the Guardian reports, they are sifting 400 kilograms of toilet paper cellulose from the sludge at the Geestmerambacht wastewater treatment plant each day, sterilizing it, and selling it for use in asphalt and building materials.
Did it work? It’s not clear, yet, if the two-year pilot project will be financially sustainable in the long run. But toilet paper-infused asphalt has already been used to resurface a bike path, reinforce a dyke, and repave a parking lot — proving that, with apologies to Gordon Gekko, gross can be good.