Ideas

Brainiac

Innovation of the Week: Skipping ahead to the good parts

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What is it? An audiobook feature allowing you to skip to “the good parts” in romance novels

Innovator: Audible

What were they thinking? Plot. Character development. Who needs it? When you pick up a romance novel, you want to get right to the juicy bits. Enter Audible, the audio book company, with a new feature allowing readers to skip to the “good parts.” What are the “good parts?” Well, not everyone thinks like you. It’s the hot-and-heavy stuff, of course, but it also includes “first meetings” and “flirty banter,” according to a USA Today report.

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Does it work? Oh, it works. Audible says it uses machine learning to pick out the steamiest stuff, with computers scanning for certain keywords and phrases. But it also taps a team of editors to review the picks. Job satisfaction, one imagines, is quite high.