What is it? An $85 million condo listing with extras — including a trip to space
Innovator: Daniel Neiditch, a New York City property investor
What was he thinking? For five years, Neiditch tried to sell a 15,000-square-foot Hell’s Kitchen penthouse for $85 million, but didn’t get any bites. Little wonder. He was asking nearly double the per-square-foot record for the neighborhood. But Neiditch didn’t want to bring down the price. So, the New York Post reports, he threw in some extras: two Rolls-Royce Phantoms, a 75-foot yacht with five years of docking fees on the Hudson River, a year of weekly dinners for two at the upscale restaurant Daniel, a pair of courtside season tickets to the Brooklyn Nets, and the kicker: two $250,000 seats on a Virgin Galactic space flight.
Did it work? No one has offered the full asking price — yet. But Neiditch has won some attention, albeit of the grumbling kind. “How do you sell something that is insanely overpriced? You throw in a bunch of stuff and get attention,” one Manhattan broker told the Post. “But at the end of the day. . . you pay on a square-foot basis, and no dinner for two is going to make it a better deal.”