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    Innovation of the Week: Space flight as a penthouse perk

    epa05660110 A handout image released by Virgin Galactic on 04 December 2016 shows Virgin Spaceship Unity (VSS Unity) glides for the first time after being released from Virgin Mothership Eve (VMS Eve) over the Mojave Desert, USA, 03 December 2016. The VSS Unity sucessfully landed after a free-flying test at Mojave Desert, some two years after a man died when the spaceship's predecessor crashed. EPA/VIRGIN GALACTIC / HANDOUT HANDOUT EDITORIAL USE ONLY/NO SALES
    EPA/VIRGIN GALACTIC/HANDOUT
    Virgin Spaceship Unity (VSS Unity) glides for the first time after being released from Virgin Mothership Eve (VMS Eve) over the Mojave Desert on December 3, 2016.

    What is it? An $85 million condo listing with extras — including a trip to space

    Innovator: Daniel Neiditch, a New York City property investor

    What was he thinking? For five years, Neiditch tried to sell a 15,000-square-foot Hell’s Kitchen penthouse for $85 million, but didn’t get any bites. Little wonder. He was asking nearly double the per-square-foot record for the neighborhood. But Neiditch didn’t want to bring down the price. So, the New York Post reports, he threw in some extras: two Rolls-Royce Phantoms, a 75-foot yacht with five years of docking fees on the Hudson River, a year of weekly dinners for two at the upscale restaurant Daniel, a pair of courtside season tickets to the Brooklyn Nets, and the kicker: two $250,000 seats on a Virgin Galactic space flight.

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    Did it work? No one has offered the full asking price — yet. But Neiditch has won some attention, albeit of the grumbling kind. “How do you sell something that is insanely overpriced? You throw in a bunch of stuff and get attention,” one Manhattan broker told the Post. “But at the end of the day. . . you pay on a square-foot basis, and no dinner for two is going to make it a better deal.”