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The Boston Globe



Cool tips for staying cool

Boston being Boston, soon enough we’ll be complaining about the cold. But as the third official heat wave of the summer tortured the town last week, it seemed like a good time to grill style experts about the art of staying cool, or cool-ish, or at least giving off a breezy vibe.

The pros all emphasize that natural fabrics and loose clothing are best, and polyester is the enemy. But that’s not all. Martini Severin, the blogger and photographer behind, says color matters, too. “Wear white,” she advises. “I’m stealing this trick from my father, who touted white’s cool factor mostly because white reflects heat,” she said, and because it sends a relaxed, beachy message that black does not.

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