Just in time for the annual rite of New Year’s weight-loss resolutions comes the opening of Republic Fitness, a luxury exercise club in Boston’s Financial District.
Located at 2 International Place, Republic is the latest concept from Healthworks Group, the family-owned, Boston-based company that runs four all-women’s Healthworks, two value-minded GymIt clubs, and two nonprofit Healthworks Community Fitness centers in Dorchester.
“Seven-thousand people work in that building,” said president Mark Harrington Jr. “For someone to be able to walk across the lobby to our entrance is a great feeling.”
But is there room for another luxury gym in the city?
The opening comes just months after Sports Club LA, another high-end club, closed its Chestnut Hill facility and Equinox took over its Boston outpost. Harrington said his company’s Boston roots — and the ability to retain high-quality instructors — will give Republic an edge over the competition.
Like the all-female Healthworks, Republic, which is scheduled to open its doors Tuesday, will offer amenities such as customized music experiences, virtual classes, and on-demand entertainment (your preferred elliptical machine will have your favorite TV show “Friends” at the ready). But there will be fewer dance-based classes, replaced with more high-intensity, boot camp-style offerings designed to draw men.
Harrington wouldn’t say how many memberships ($125 per-month) Republic has pre-sold, but says the club has surpassed sales expectations.
“People regularly ask us when are you going to open in New York or D.C.?” he said. “Instead of expanding our geographical footprint, we’re expanding our brands in Boston.”
Jill Radsken can be reached at email@example.com.
Correction: An earlier version of this story misstated the number of all-women’s Healthworks run by Healthworks Group.